---
title: "\"Big steps forward in the protection of perfume brands\" - Allure magazine, September 2019"
description: From the registration of unconventional trademarks to increasing protection for well-known brands to new penalties for acts in preparation of counterfeiting. We publish the article written by Paola Gelato and Patrizia Franceschina of Jacobacci & Partners S.p.A. for ALLURE magazine of September 2019.
---

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# ["Big steps forward in the protection of perfume brands" - Allure magazine, September 2019](https://www.jacobacci-law.com/news-and-publications/big-steps-forward-in-the-protection-of-perfume-brands-allure-magazine-september-2019)

 Written by [Studio Legale Jacobacci & Associati](https://www.jacobacci-law.com/news-and-publications/author/studio-legale-jacobacci-&-associati) | October 4, 2019

From the registration of unconventional trademarks to increasing protection for well-known brands to new penalties for acts in preparation of counterfeiting. We publish the article written by Paola Gelato and Patrizia Franceschina of Jacobacci & Partners S.p.A. for ALLURE magazine of September 2019. To read the article, click on Download PDF.

[Download PDF](https://www.jacobacci-law.com/hubfs/Publications/Allure_settembre2019.pdf?hsLang=en)

[View full post](https://www.jacobacci-law.com/news-and-publications/big-steps-forward-in-the-protection-of-perfume-brands-allure-magazine-september-2019)

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