---
title: "GCEU, T-235/20: the GCEU rules on the distinctive character of a slogan"
description: On 20 January 2021, the GCEU on the assessment of registrability of advertising slogans as trademarks under Art. 7 (1)(b) of the EU Trade Mark Regulation.
---

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# [GCEU, T-235/20: the GCEU rules on the distinctive character of a slogan](https://www.jacobacci-law.com/news-and-publications/gceu-t-235-20-the-gceu-rules-on-the-distinctive-character-of-a-slogan)

 Written by [Studio Legale Jacobacci & Associati](https://www.jacobacci-law.com/news-and-publications/author/studio-legale-jacobacci-&-associati) | May 10, 2021

On 20 January 2021, the GCEU on the assessment of registrability of advertising slogans as trademarks under Art. 7 (1)(b) of the EU Trade Mark Regulation.

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