---
title: "GCEU, T-44/20 (Chanel vs. Huawei): The correct assessment of similarity and likelihood of confusion for trademarks"
description: In a dispute concerning letter marks, the GCEU reminded the correct means for comparing a trade mark application and previously registered trade marks, pursuant to art. 8 of the Trade mark regulation.
---

[News & Publications ](https://www.jacobacci-law.com/news-and-publications)

# [GCEU, T-44/20 (Chanel vs. Huawei): The correct assessment of similarity and likelihood of confusion for trademarks](https://www.jacobacci-law.com/news-and-publications/gceu-t-44-20-chanel-vs-huawei-the-correct-assessment-of-similarity-and-likelihood-of-confusion-for-trademarks)

 Written by [Studio Legale Jacobacci & Associati](https://www.jacobacci-law.com/news-and-publications/author/studio-legale-jacobacci-&-associati) | June 21, 2021

In a dispute concerning letter marks, the GCEU reminded the correct means for comparing a trade mark application and previously registered trade marks, pursuant to art. 8 of the Trade mark regulation.

[DOWNLOAD PDF](https://www.jacobacci-law.com/hubfs/News/T-44%2020%20Chanel%20v.%20Huawei.pdf?hsLang=en)

[View full post](https://www.jacobacci-law.com/news-and-publications/gceu-t-44-20-chanel-vs-huawei-the-correct-assessment-of-similarity-and-likelihood-of-confusion-for-trademarks)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Studio Legale Jacobacci & Associati"
  },
  "dateModified" : "2024-01-23T16:31:26.403Z",
  "datePublished" : "2021-06-21T10:45:00Z",
  "headline" : "GCEU, T-44/20 (Chanel vs. Huawei): The correct assessment of similarity and likelihood of confusion for trademarks",
  "image" : {
    "@type" : "ImageObject",
    "height" : 800,
    "url" : "https://8649241.fs1.hubspotusercontent-na1.net/hubfs/8649241/news-featured.jpg",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://www.jacobacci-law.com/news-and-publications/gceu-t-44-20-chanel-vs-huawei-the-correct-assessment-of-similarity-and-likelihood-of-confusion-for-trademarks",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 0.0,
      "url" : "https://www.jacobacci-law.com/hubfs/Logos/Studio-Legale-Jacobacci-Associati-logo-2023-color.svg",
      "width" : 0.0
    },
    "name" : "News & Publications"
  }
}
```