In a recent interview granted to Silvia Stabile for Inside Art, our counsel Angela Saltarelli explores the new frontiers between copyright, corporate know-how, and the protection of creative assets.
In the era of generative artificial intelligence, prompts , are not necessarily mere textual instructions but can constitute valuable intangible assets, capable of embodying the aesthetic choices, strategic workflows, and know-how of cultural and creative enterprises. From copyright protection to trade secrets, through to contract management and cybersecurity, the evolution of the prompting ecosystem raises crucial questions today about the potential forms of legal protection available for prompts.
To read the full interview, click HERE.