Massimo Baghetti

Massimo has extensive experience in the protection of IPRs both in and out-of-court, and his practice covers the subject areas of trademarks, patents, design, know-how and software, as well as anti-counterfeiting, customs protection and litigation before the Courts of the European Union.

Massimo also has significant experience in negotiating and drafting international commercial agreements, such as licensing, distribution, R&D and franchising agreements, etc.

He provides assistance in M&A transactions, especially when IP is the main driver of the deal. Massimo also handles the IP-side due diligence for these types of matters, with experience acting for both purchaser and seller.

Massimo also supports his clients in the area of corporate compliance, with particular reference to issues related to Legislative Decree 231/01, privacy and personal data protection (GDPR), whistleblowing, etc..

Finally, Massimo works extensively with the legal aspects of the valuation of intangible assets and taxation, assisting with appraisals, company valuations, revaluation of company assets and Italian Patent Box matters.

Massimo assists companies of different sizes, from SMEs to multinationals, belonging to different sectors such as pharmaceutical, cosmetics, biotechnology, fashion and luxury, electronics and software development, automotive, mechanical, and food/wine.

Professional Experience

Massimo joined the firm in 2009 and became a partner in 2020. Now Managing Partner of the Milan office, Massimo operates across both the Milan and Turin locations.

Before joining Jacobacci Avvocati, Massimo completed an internship in the legal department of Marelli Europe S.p.A. (formerly Magneti Marelli S.p.A.).

Education and Teaching

Massimo graduated from the L. Bocconi University of Milan in 2009.

In 2020/2021, he participated in the postgraduate specialisation course entitled 'Computer Crime and Digital Investigations' organised by the University of Milan.

In 2023, he completed the postgraduate course in 'European Patent with unitary effect' organised by the University of Milan.

Professional Affiliations

Massimo has been a member of the Naples Bar Association since 2012.

Massimo, who is already a member of the Board of Directors of ACBGroup S.p.A. for the three-year period 2022-2024, was re-elected as a member of the Board of Directors for the fiscal year 2025.

Massimo is currently a member of several IP associations, including LES International, LES Italia, AIPPI and INDICAM (where he is a member of the Legal Group).

Massimo is also a member of the Corporate Heritage Committee of AmCham Italy (American Chamber of Commerce in Italy). where he chairs the AI Working Group.

Publications and Recognition

Massimo has participated as a speaker in numerous seminars, conferences and webinars, including, for example, his presentation at the 2025 AIPPI World Congress held in Yokohama, Japan, entitled “Super Duper, you are not gonna find me! Unauthorised use of trade marks and other IP rights by influencers”. He has published various commentary articles on IP-related topics and court decisions.

His most recent publications include co-authoring the following articles published on Lexology:

• “Elettra Lamborghini” vs. “Automobili Lamborghini”: all the stages of the legal case, 2026
• On the ownership of the trade mark “John Richmond”: the Milan Court of Appeal declared Saverio Moschillo’s appeal inadmissible, 202
  
• The “Dupe” phenomenon and the protection of intellectual and industrial property rights, 2024
  
• Summer holidays are coming: Let’s talk about the “Hotel Britannique” brand, 2024
• Twitter’s rebranding: what are the risks of using the new “X” logo?, 2024
  

For the period 2021-2024, he is the author for Italy of the annual guide published by Lexology on Trade Secrets.

Massimo is also the co-author, together with Fabrizio Jacobacci, of the comparative guide to Intellectual Property in Italy published in 2023, 2024 and 2025 by The Legal 500.

He is also co-author of the article ‘Towards the end of “mitigated instrumentality” in industrial property law: a critical analysis of the judgment of the Court of Justice of the European Union (Case C-132/25)’, published in SPRINT, 2026.

Over the years, Massimo has been awarded a number of recognitions from leading legal directories, the most recent of which include:

• “Notable Practitioner”, IP Stars Managing Intellectual Property (2021, 2022, 2023, 2024, 2025);
• “Excellent - Trademark, Patent Litigation and Fashion Law”, Leaders League (2023, 2024, 2025);
• “Best Practice Fashion, Design & Luxury”, Category Under 40, Legalcommunity (2023);
• “Excellent - Trademark and Patent Litigation”, Leaders League (2022);
• “Excellent - Trademark Litigation”, Leaders League (2021);
• "Rising IP Star " IP Stars Managing Intellectual Property (2019).

“Massimo Baghetti acts in patent disputes involving digital systems and advises on design and copyright issues for tech and retail clients.”
Legal 500 2026 IP Italy

“Massimo Baghetti transforms his thorough knowledge into formidable strategies for combating counterfeit activities. A commercial ace, he excels in handling cross-national agreements such as distribution, research and development (R&D), and franchising agreements.”
IAM Patent 1000 Italy 2025

Passions and Interests

In his spare time, Massimo is passionate about travelling, collecting, good food and loves to read.