Jacobacci Avvocati recently organized an in-house training day on Crisis Management at our Turin office
In today's business landscape, reputation is a critical intangible asset that directly influences purchasing behavior. With the global reach of Web 2.0 technologies, local issues can instantly escalate into global damage, threatening credibility and revenue. Adopting a proactive approach to managing reputational crises is therefore essential.
To navigate these dynamics, the seminar covered reputation building, corporate ethics, brand activism (and avoiding greenwashing), and practical strategies for managing endogenous and exogenous crises. Key topics included social media management, media relations, and optimizing synergy between legal and communications professionals.
Special thanks to Prof. Luca Poma and his colleagues, Luca Yuri Toselli and Giorgia Grandoni, for leading this valuable training session.
